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To decide more coldly, think in another language
According to the conclusions of Hayakawa, Costa, Foucart and Keysar , when we think in our mother tongue, there is a greater emotional charge in the decisions we make and the moral judgment that dictates what is good and what is bad is more present . “How am I going to kill someone innocent?” It would be one of the first concerns that arise. However, when we reflect in a foreign language , the response is more deliberate, less emotional, and more utilitarian : if one person dies, at least more are saved. Language not only influences whether we opt for more emotional or more rational decisions, it even affects our perception of risk and the impact of fear. In another investigation, for example, questions were asked about the risks that exist when traveling on a plane or those of biotechnology. The conclusion was similar: if we think about it in our mother tongue, we will identify more risks and, therefore, more fears (remember that emotions come into play with greater intensity). However, if we reflect on it in another language, we will see more benefits than costs and, therefore, fewer risks.
Sellers in markets or tourist souks know from experience that speaking in the mother tongue of the listener generates more empathy . They do not address customers in English, which almost every good tourist at least knows how to speak, but in the language of the buyer so that they understand them and to reduce distances (if the offer were so good, only English would be enough). It also has its impact on the world of work. If we had a foreign boss or teammates and we wanted to gain their trust, it would be worthwhile to learn their language, even if it is just a few words. Faced with complicated decisions in a multinational, as sometimes occurs in dismissal processes, it would be advisable to reflect on them in a language other than the mother tongue, so that the conclusions are more elaborated and less driven by attachments. And, of course, if we had to deal with a negotiation or a conflict between two people, it seems that we would manage to keep our feelings at bay if it was approached with languages other than our native ones.
In short, there are decisions that are difficult to address. Sometimes emotions help and sometimes they hinder. What science has shown is the ability we have to change our point of view when we can think about our decisions in a language other than our mother tongue.
The last posts of my blog
Latest post published on my website. Subscribe to receive them in your email and share them with your friends.
To see all his articles in El País you can also visit:
How to lead attention when we are distracted by anything and everything
We live in the Age of Mass Distraction. This is the name given to the fact that the kings of our daily lives are mobile devices. They are the ones to whom we devote much of our attention, sometimes even more important than the people we are eating with. That's how we...
Will Smith and what he teaches us about our brain
Living between the USA and Spain has certain advantages. One of them is being able to watch events at more reasonable hours and live, as happened to me yesterday at the Oscar Gala. I am in love with cinema, it is one of my great passions and the Oscars is an event...
When critical thinking is eliminated, fanaticism surfaces.�
Personal identity has been created largely in the process of differentiating ourselves from others. It doesn't matter the age, the studies or even the intelligence. It is also not subject to a geographic area. Simply put, fanaticism stifles any kind of criticism. It...
Do you value those who are different from you? Put yourself to the test
Prejudices lead us to exclude those people who do not fit into our mental scheme. But more and more companies are trying to combat them by training their employees to learn how to eliminate them from their decisions. Do you trust the people of Madrid more than the...
Zelenski, the great example of post-COVID leadership.
We are witnessing a unique moment of leadership in history. It is not easy to remember a person who would have convulsed the world as much as Ukraine's President Zelenski has done in recent weeks. The events they face are enormous, terrifying. Only a leader in capital...
TALENT MANAGEMENT
Talent Management This was my first solo book. I published it in February 2001 and it's been a whopping 20 years, almost nothing. It was the first manual on the subject published in Spanish and it opened the doors for me as an international speaker (I started very,...
The bosses who do not delegate, but abdicate
Bosses don't always let you do it. Moreover, there are even bosses who are real bottlenecks due to their difficulty in delegating. We know that no one is born a leader, that it is a learning process, that requires time, tools and examples to be inspired by. Along this...
Three questions to know what talent you have
Identifying our skills is essential to find a job or improve our position We all have talent, but we don't have talent for everything. The difficult thing is to identify the ability we have, especially when we intend to start a new professional stage or when we are a...
homophobic? maybe you’re gay
Homophobia could be caused by the repression that certain people make of their own desires The New York Times published an article in 2012 with this provocative headline linking homophobia and homosexuality. The text exposed the result of several investigations....
The part of your body that gives you away when you like something
Although we insist on not expressing our emotions, the pupils reveal part of what we feel or the mental effort we make Our looks reveal something more than enjoyment or attraction, like the mental effort in which we are immersed. There is a subtle but perceptible part...
The mind plays tricks on us (and we don’t realize it)
Start being aware that your brain is full of traps. The mind deceives us The consequences of thinking too fast. Your mind. Not everything is what it seems, the mind deceives us and we do not realize it. A simple experiment is enough to prove it. Suppose Steve is a...
Three antidotes to avoid burnout at work and not to fall into burnout
If you find it hard to get up to go to work or you feel totally worn out, you may be affected by this ailment "Burnout". The symptoms of burnout are deep burnout, lack of enthusiasm in what is being done and the feeling of being overwhelmed by responsibilities. Do you...
The secret that bosses train and that you can learn
Having a good executive presence is vital to gain the trust of the other person. Trust is the engine of life. Gaining the trust of others requires certain attitudes, something that is far from what sometimes happens in some companies. Trust is the engine of life. If...
The last posts of my blog
Latest post published on my website. Subscribe to receive them in your email and share them with your friends.
To see all his articles in El País you can also visit:
https://elpais.com/autor/pilar-jerico/
Do you value those who are different from you? Put yourself to the test
Prejudices lead us to exclude those people who do not fit into our mental scheme. But more and more companies are trying to combat them by training their employees to learn how to eliminate them from their decisions. Do you trust the people of Madrid more than the...
Zelenski, the great example of post-COVID leadership.
We are witnessing a unique moment of leadership in history. It is not easy to remember a person who would have convulsed the world as much as Ukraine's President Zelenski has done in recent weeks. The events they face are enormous, terrifying. Only a leader in capital...
TALENT MANAGEMENT
Talent Management This was my first solo book. I published it in February 2001 and it's been a whopping 20 years, almost nothing. It was the first manual on the subject published in Spanish and it opened the doors for me as an international speaker (I started very,...
The bosses who do not delegate, but abdicate
Bosses don't always let you do it. Moreover, there are even bosses who are real bottlenecks due to their difficulty in delegating. We know that no one is born a leader, that it is a learning process, that requires time, tools and examples to be inspired by. Along this...
Three questions to know what talent you have
Identifying our skills is essential to find a job or improve our position We all have talent, but we don't have talent for everything. The difficult thing is to identify the ability we have, especially when we intend to start a new professional stage or when we are a...
homophobic? maybe you’re gay
Homophobia could be caused by the repression that certain people make of their own desires The New York Times published an article in 2012 with this provocative headline linking homophobia and homosexuality. The text exposed the result of several investigations....
The part of your body that gives you away when you like something
Although we insist on not expressing our emotions, the pupils reveal part of what we feel or the mental effort we make Our looks reveal something more than enjoyment or attraction, like the mental effort in which we are immersed. There is a subtle but perceptible part...
The mind plays tricks on us (and we don’t realize it)
Start being aware that your brain is full of traps. The mind deceives us The consequences of thinking too fast. Your mind. Not everything is what it seems, the mind deceives us and we do not realize it. A simple experiment is enough to prove it. Suppose Steve is a...
Three antidotes to avoid burnout at work and not to fall into burnout
If you find it hard to get up to go to work or you feel totally worn out, you may be affected by this ailment "Burnout". The symptoms of burnout are deep burnout, lack of enthusiasm in what is being done and the feeling of being overwhelmed by responsibilities. Do you...
The secret that bosses train and that you can learn
Having a good executive presence is vital to gain the trust of the other person. Trust is the engine of life. Gaining the trust of others requires certain attitudes, something that is far from what sometimes happens in some companies. Trust is the engine of life. If...
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